Here are 10 lead generation tips for local businesses
Do your research
Before you even attempt to generate new leads online, do your research to get specific details on your target audience.Who are they searching for online?How are they conducting these searches?This will help you create an effective keyword strategy to capture these lead generation.
Use paid Online Advertising
Pay-per-click online ads are a great way to drive highly-targeted traffic to your website quicker that SEO.With a set monthly budget and some keywords, you can capture specific leads who are looking for your exact products or services in the area.
Connect with prospects on Social Media
More and more people are using social media to interact with local businesses in their area.If your target audience is spending time on sites such as Facebook, Twitter, or Linkedin, set up profiles on these sites and start capturing these leads for lead generation.
Build a Targeted Email List
Investing your target audience to subscribe to your email list is one of the easiest ways to generate new leads.Give away something of value in exchange for their email addresses so you can easily follow-up with them this is a great way to build a relationship so they can get to know you better.
Improve Search Engine Visibility(SEO)
Most customers go to the search engines to look for local products and services.Your website needs to show up high in the results in order to capture these hot leads who are actively searching for what you offer.
Optimize your Local Listings
Local listings such as Google My Business, Yahoo Local, and Bing Local were created specifically to connect local businesses with local customers.Make sure your listings are complete and optimized so they come up higher in the search engine.
Educate, Inform,& Solve problems
Many people scour the web for an answer to their problems and concerns.As a result, many of them end up doing business with companies that have published great content that helped them out.Implement methods, such as blogging, to consistently publish this type of “lead-pulling” content.
Enhance your Site for conversions
Geeting traffic to your site is just the beginning.The icing on the cake is converting this traffic into new solid leads.Make sure site is equipped to keep visitors longer, as well as motivate them to take action.Good content, videos, image, and strong calls-to-action all play an important role in boosting conversions.
Consider Paying For Leads
SEO takes time to get results and pay per click can be expensive for some markets.But working with a high quality lead source can definatelyhelp you connect with more qualifies leads.This method is powerful in expanding your reach and seeing a rewarding ROI.
Follow-up with your leads
Whichever method you choose to generate new leads for your business, be sure to keep the lines of communication flowing with them so you can convert them into brand new paying customers.Otherwise, all of your efforts will simply be a waste of time and money.
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